Politics, religion and now death – nothing is taboo on social media anymore. Breaking bad news online is becoming the norm according to our new media report ‘Death in the Digital Age – A life well streamed’ released today.

The second in a series looking at death in the digital era shows that 13% of UK adults have posted online to tell others about the death of a loved one, while 25% say they wouldn’t have known someone had died if it hadn’t been shared on social.


David Collingwood with fellow spokesperson Jennie Bond talking on radio

David Collingwood, Head of Operations for Funeralcare (who’s on the radio today speaking about the launch of the report), said: “Our study reveals that 33% of those adults who want their loved ones to post online when they pass away have already let someone know that this is their wish or communicated it in their funeral plan.

“I think that’s really important – we all deal with grief in different ways and my advice would be to consider if an online post is what your late loved one would have wanted and whether there is a risk of upsetting friends and family members by doing so.”


Lauren Hoult, Senior PR Manager, explains why Funeralcare has released this report: “As well as sharing a wealth of insight on an emerging trend, this report also has a broader purpose in helping to break the taboo and encourage a conversation about death. We hope that promotion of this topic will encourage people to talk about their own wishes for online tributes, hopefully leaving loved ones with greater piece of mind.”

You can find out more about the findings in the full press release.