Mother's Day cake

Your mum, your grandma, your wife, your aunty who’s like your mum – we’re lucky to have amazing women in our lives to love, support and guide us. What would really make them happy this Mother’s day?

Only you really know how to spoil your mum best and there are plenty of ways to show you care. Spending time together can be the best gift: whether it’s making a healthy, hearty meal or her favourite sweet treat, looking at old photos, or getting outdoors for some fresh air together.

The campaign
This year, we want to encourage our customers and colleagues to not just buy the expected gifts, but to think about how they can truly make Mother’s Day special to the mother figure in their life.

To best explain it, we’ve created a film to show what we mean – be warned though, it’s a tearjerker!

To accompany the film, we’ve shot some gorgeous photography of our Mother’s Day product range – you’ll see this in press, online, on social media and in-store. The highlights this year include sumptuous cakes and a whole host of chocolatey goods!

Mother's Day - LTAF

You can read more about our Mother’s Day product range, including how colleagues will be spending the day, in the latest issue of Let’s Talk about Food. Not got a copy to hand? You can click here for a PDF version of the magazine.

What’s to come?
We’ve got some really exciting social media activity planned, as well as colleague focussed activity which you’ll be able to see here on our colleague stories website… watch this space!