Salt awareness stillIt’s Salt Awareness Week so we thought we’d share a few things that we’ve been doing to help reduce the nation’s salt intake for the last 10 years. With 75% of our salt intake coming from the processed foods we eat, the food industry – including retailers like ourselves – play an important role in helping keep us healthy.


Click on the image to open up a timeline of our salt achievements

It’s not about restricting choice and taking all high salt items off our shelves – that would be wrong. But where we can reduce salt levels in our foods and not affect the taste then we do this. In fact, we’ve been doing it in our own brand products bit by bit, grain by grain, for years.

We do this as a gradual process, giving time for our taste buds to get used to the new taste before reducing it a little bit more again. We’re always considering the balance between taste and the drive to be as healthy as possible.

And in doing this, we have been meeting the Food Standard Agency’s salt targets along the way. With 9 months to go, we’ve already hit 93% of their 2017 targets.

The video below gives you some tips on how you could reduce your salt intake – helping reduce your blood pressure and risk of health problems, such as:

  • cook with herbs and spices instead of salt
  • break the habit of adding salt at the table
  • look at the traffic light labelling for salt and go for greens and ambers
  • choose products that say reduced salt, low salt or no added salt on the pack
  • go easy on table sauces that have lots of salt in them
  • if you’re eating pasta, choose tomato sauces over cheese ones.

And how much is a healthy amount of salt? Experts say an adult should eat less than 6g per day. That’s just 1 teaspoon. But, on average, people in the UK eat just over 8g per day. So look out for the nutritional labels on our products to help you keep track and stay salt-wise.