Over the last week, not only have we managed to bring together Members of the Scottish Parliament from all different parties behind our loneliness campaign, but we’ve also won the team of the year award for the work our PR Team deliver. Succeeding together indeed…

Scottish MPs praise our campaign to tackle loneliness

scottish parliament logo
During a debate in the Scottish parliament (which you can watch on YouTube – search ‘triggers for loneliness Scottish parliament’ (the whole debate is 48 mins long)), Members of the Scottish Parliament from a range of political parties were united in recognising and praising our campaign with the British Red Cross to tackle loneliness.

Liam McArthur (Orkney Islands) thanked us for “shining a light on the problem of loneliness and for demonstrating how complex it is.” Johann Lamont (Glasgow Pollok) welcomed our report highlighting the issue: “[it] speaks to the co-operative movement’s job not being simply to say how much it cares about things, but to identify practical solutions. The Co-operative Group has engaged its members and employees in this practical but very important issue.” And Rhoda Grant (Highlands and Islands) who initiated the debate was delighted that two of the five Scottish projects we’re planning cover her area, informing the Parliament not just about how we’ve smashed our original fundraising target, but also our “rich history of community work [which] is what makes co-operatives stand out.

Everyone who has fundraised or given to this campaign should be proud that you’ve helped bring the issue to the forefront of people’s minds and that we’ll be able to make such a meaningful difference across the communities we serve. Look out for more news about our fundraising amounts at the end of the month.

Magical moments

Team winIt was a case of good things come in threes at the PR Moments Awards in Manchester last week when our PR team (pictured) scooped three awards, including the prestigious In-house Team of the Year award – with judges particularly impressed with how they were helping to “change opinions on a blighted brand – overcoming this huge challenge to deliver consistently strong work.

Alongside this overall award, the Funeralcare PR team picked up awards for their #FuneralMusic chart campaign which won awards in both the Media Relations (In-house) Campaign of the Year and the snappily named Culture Media, Sport & Travel Marketing Communications Campaign of the Year. Judges said these awards “recognised how they’d managed to tackle and engage people in a subject no one wants to talk about in a creative way.

Of the wins, Jon Church, Director of Group Communications, said “We’re so pleased to achieve these three awards from PR Moment. The fact that we’ve been awarded In-house PR team of the year clearly demonstrates that we’ve turned a corner in terms of how media perceive the Rebuild of our Co-op. I’m really proud of the team for all the work they’ve done to get us here.

Great recognition for the teams who are not only explaining our position when things go wrong, but also promoting all the good things we do as we show the nation we’re back.

If you have any stories or successes from your area, please let us know: communications@coop.co.uk or comment below.