In a food retailing first, we’re taking member involvement a step further and asking members to directly input into what’s being stocked on our shelves.
As a colleague member you already know that you have a democratic say in our Co-op through voting and motions at our AGM. You may also have decided to get involved and join in with various activities and votes via your Membership account over the last 10 months. Now we’re handing the reins over to members to design a new white wine that will be stocked on our shelves from October.
From choosing the grape variety through to the label, we’re putting the final say in the hands of members just like you. Joe Turner, Wine buyer says “Co-op performance in white wine is showing significant growth ahead of the market. The member wine initiative brings a bit of fun to the wine category and we’re really excited to see what our members come up with.” Read more about this on our Co-op blog and then cast your vote (be quick – the first vote to decide on the grape variety closes on Monday 27 March).
So, if you’ve ever fancied yourself as a winemaker but the thought of standing barefoot in a barrel crushing grapes isn’t for you, then this opportunity might be right up your street. And just imagine being able to hand over a bottle as a Christmas present (sorry – too early to be thinking about that?) and saying that you had a hand in making it.
If you could design a new product to be sold in our stores, what would it be…?