Our Legal Services business has been around for more than a decade. This year it enters an exciting new chapter after joining forces with Funeralcare to create a unified business supporting people through key times of their life. Caoilionn Hurley, the new Director of Legal Services, talks to Rachel Machin about her hopes for the future.
Scientists may have quashed the age-old idea about left-brained and right-brained people, yet I’m sitting in front of a lady who’s not only numerate (she transformed Thompsons Solicitors from a £25 million business into a £120 million one, and came to the Co-op in 2014 to turn around multi-million loss-making Legal Services within a couple of months – putting it back in the black).
But she’s also a law graduate who later carved out a career in accountancy. Just as I’m feeling wholly inadequate about my inability to do my nine-year old’s maths homework, let alone turn multi-million pound businesses around, there’s another hidden talent I need to ask her about.
The fact she’s also the creative brain behind Hidee handbags – the high-end hobby she does in her spare time. It’s clear Caoilionn is not one to shout about her achievements. Her modest attitude is evident throughout our conversation – as is her focus on how others have supported her success.
“I’ve been very lucky to be able to carve out the time to pursue both my creative and numerate side. I would genuinely struggle if I had to give up one for the other. They’re equally important to me,” she says.
“I do it for the creative release – I do it because I have great fun deciding to put yellow with green or green with blue. But I think it would be much too serious if I turned it into a full-time business.”
The dream job
Her new role as Director of Legal Services means she’s channelling her creativity into another project, but she’s not grumbling.
“This role is my dream,” she beams. “I love the law, I love finance and I love leadership. It’s my holy trinity all wrapped up in one shamrock – it’s a dream job for me.”
Working with the Heads of Practice, Caoilionn is on a mission to change how people view the law.
“I believe the law gives people a voice – in fact it is your voice. The law gives people protection and certainty. It’s the golden thread that keeps everything in social order.
“The opportunity is enormous to take a trusted brand like the Co-op and encourage people to engage with the law in a more proactive and planned way. Far too many people see the law as something they turn to when they’re having a dispute. You can completely avoid disputes by using legal instruments in advance to clarify people’s roles and responsibilities.
“To me it’s like moving Lucozade from a hospital drink to a health drink. Lucozade used to be a drink you only had if you were sick. The law needs a similar overhaul,” she adds.
But before Caoilionn’s team can tackle the massive task of changing social habits, the business needs to bolt down the basics.
“We still have a lot to do to improve access and affordability,” she concedes. “At the same time we should be scanning the horizon and looking at new innovative ways of protecting people and supporting them through life decisions.”
The perfect union
Creating a seamless experience for clients during these important moments is why Legal Services merged with Funeralcare earlier this year.
“There’s a huge symbiotic relationship between the funeral business and Legal Services – it makes perfect sense,” she enthuses.
“If we really get it right we’ll be able to assist people from the moment they decide to move into a more serious life planning phase through their funeral, all the way through to wrapping up their affairs. Providing the right support is a very constructive way of engaging with people in communities.
“Lawyers provide products that give people that certainty, control and peace of mind. We should be able to provide further support to those who buy funeral plans for example.
“We should also have enough appeal in our own right that people come to us a bit earlier. Each brand should be equally strong – we want to ensure we give as much to the funeral business as they can give to us – we have to drive value,” she stresses.
“We had a client who recently wrote into us – his father had died in hospital as a result of a very tragic clinical negligence. We had dealt with his clinical negligence claim, the funeral business had buried his father, and we’d also administered his Probate on the estate.
“He felt that there was a tremendous thread of co-ordination running through the three services. We need to bottle that and repeat it. That’s the challenge for us. We need to do it every time.”
The power of new products
Throughout our conversation Caoilionn’s positivity and energy is infectious. She’s excited about what Funeralcare and Legal Services can achieve together, especially in the digital space.
“If you take a will – it’s your last speech to the world. What has been created with the Wills and the Digital team is absolutely enormous. It’s accessible for everyone. It makes it much more affordable. I would love to see more of that kind of work.”
Leading by example
Working with others is everything to Caoilionn. “I would say that my success is completely driven by the success of the team.
“For me leadership is like being the conductor of an orchestra. You have to listen to each of the musical instruments and the players in your orchestra – they all have to be heard and have a role to play. If one instrument drowns the others out or is played too much, the balance is gone. But if you do it well the sound just fills the room.”