Yesterday I spoke to The Grocer (and you can read their article here) about some exciting new plans. We’re starting a small trial with McColl’s this summer in 25 of their stores (none of the ones we sold recently), where they’ll be selling a small range of our Co-op branded products. It’s going to be interesting to see how these go down with McColl’s customers.
We all know how great our products are – you only have to look at our announcement this week that all the meat we sell is British to see evidence of our Co-op difference – and now we have the chance to let a new set of customers who don’t shop in our stores try our products too.
We’ll start with a three month trial across a limited range of fresh, frozen and ambient lines. Once we’ve seen how it goes, we’ll think about whether to extend it or try different ways to show off our Co-op difference to more customers. This is just one way we’re looking at to get more Co-op products into more people’s baskets rather than just opening new stores.
Your manager has more information if you need it or post a comment below and we’ll get back to you soon.
Chief Exec (Interim), Co-op Food