Today sees us launch our ever-changing Best of British seasonal bouquet. This £8 bouquet, available in 2,100 stores across the country, will see its flower choice change with the seasons. So one week you may be delighted by sweet williams and peonies… and then the next one you buy could be blooming with sunflowers or lilies.
Last year we sold over 4 million British seasonal flowers, and we hope to increase that this year.
One of our commitments announced at the AGM, as part of our £1bn increase in support for British farm products over three years, was for us to source more British flower varieties. This show that commitment in action. And as Jemima Killick, our flower buyer, says: “There’s nothing that says British summer more than a beautiful bouquet of in-season blooms.”
So, with British Flower week kicking off on 19 June, why not brighten up your home with one of these bouquets.