At our AGM in May we held a fringe event to debate concerns some of our members raised about our advertising in the Daily Mail, the Daily Express and the Sun.
Ahead of the AGM we also did research into our members’ newspaper choices, and looked carefully at the commercial data between our advertising and sales.
After listening carefully to our members and looking at the value of our commercial spend, we made the decision to be more proactive in our relationship rather than simply walking away from these titles.
The first part of this involves meeting with senior executives at these papers, and telling them how we and our members feel. Secondly, we’re going to take advantage of their mass circulations to promote our Co-op values to their millions of readers (many of them our own members). The first of these ads appeared last week, highlighting our extended commitment to tackling global water poverty:
You can read the full story from our Council President Nick Crofts, on our blog