OK, not sure that talking about Christmas in July will make everyone feel good (!) but seeing the images and hearing the response to our Christmas press show certainly started getting some excitement going for what’s to come. Jane Crawford from our Retail Communications Team was there and gave us this report:
The sun has been shining, the days have been getting longer, the nights lighter and for our PR team, after months of planning, this marks the start of Christmas!
July really is one of the busiest times for retailers to show off their Christmas ranges to the press and last week our Food PR team invited key journalists to come and enjoy Christmas with the Co-op.
This year’s event was held at Carousel Next Door in London, where 105 guests were welcomed to Co-op’s cracking Christmas. Many major magazines and newspapers, including Good Housekeeping, Delicious magazine, The Guardian, ITV This Morning and many more, were treated to a sneak peek of what’s to come this Christmas at our Co-op – and they got to sample lots of our new and delicious Christmas treats too!
But it wasn’t just our products that decked the halls, our development team was also there to proudly shout about how the products were created and talk about the inspirations behind our own-brand food.
Katharine Shipley, Senior Developer explained: “Christmas is a time when our delicious food team can be really creative with everything from tasty sandwiches, exciting party food and award winning fizz. We’ve got lots to be excited about this Christmas – new flavours, concepts and some great gifting ideas. We can’t wait to share them with you, so watch this space!”