Welcome sign to the 2017 Co-op Food press show

OK, not sure that talking about Christmas in July will make everyone feel good (!) but seeing the images and hearing the response to our Christmas press show certainly started getting some excitement going for what’s to come. Jane Crawford from our Retail Communications Team was there and gave us this report:

People at the press showThe sun has been shining, the days have been getting longer, the nights lighter and for our PR team, after months of planning, this marks the start of Christmas!

July really is one of the busiest times for retailers to show off their Christmas ranges to the press and last week our Food PR team invited key journalists to come and enjoy Christmas with the Co-op.

This year’s event was held at Carousel Next Door in London, where 105 guests were welcomed to Co-op’s cracking Christmas. Many major magazines and newspapers, including Good Housekeeping, Delicious magazine, The Guardian, ITV This Morning and many more, were treated to a sneak peek of what’s to come this Christmas at our Co-op – and they got to sample lots of our new and delicious Christmas treats too!

Giant decal of a Prosecco bottle on the windowBut it wasn’t just our products that decked the halls, our development team was also there to proudly shout about how the products were created and talk about the inspirations behind our own-brand food.

We had lots to talk about this year from our unique membership scheme to all our Fairtrade cocoa and of course our 100% British commitment.

Katharine Shipley, Senior Developer explained: “Christmas is a time when our delicious food team can be really creative with everything from tasty sandwiches, exciting party food and award winning fizz. We’ve got lots to be excited about this Christmas – new flavours, concepts and some great gifting ideas. We can’t wait to share them with you, so watch this space!”

Join the conversation! 8 Comments

  1. It’s great – Would have loved to be able to attend! 🙂

    Reply
  2. Hi, I’m from a funeral care branch – we are told to buy our items from a coop food store for our branches, which is common sense as we are putting money back in to our own business. Can you tell me why we don’t have a discount card for the branches then the money that is made on the card can be spent at Christmas to be given out to more charities.

    Christmas in July is the normal thing in retail – before funeral care I worked at M&S and we were planning Christmas June/July period.

    Reply
  3. I’d be more worried about the extortionate price we charge

    Reply
    • There’s always one . . . Don’t forget your staff discount and the 5&1. Also most of the chilled stuff will be on 3f2 and frozen at good price points (unless something has changed massively this year and we do something radically different). And our standard £1 mince pies were miles better than even Mr Kipling! We’ll never compete with the likes of Aldi, but we’re not trying to – convenience will always be more expensive. And at Xmas people are willing to spend that bit more.

      Reply
  4. Brilliant to see us promoting our fantastic food range along with all the other big box retailers! Well done to all involved in the hard work that goes into the most busiest time of the year for the food team 🙂

    Reply
  5. Christmas in July? Nothing grinds my gears more than Christmas “getting earlier” each year. Disgrace.

    Reply
    • The Food teams always promote our Christmas range at this time of the year to the press! This allows us to get maximum exposure of the fantastic ranges we have to offer our Members and Customers. Best type of advertising we can have is via these events and having our products getting noticed!

      Reply
    • Don’t forget the magazines and papers decide what products to feature months in advance, and will start recommending Xmas products as early as August when mince pies hit the shelves in volume.

      Reply

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About Kevin Ferneyhough

I am a Colleague Communications Manager at the Co-op - writing stories, creating events and supporting teams to help all colleagues keep connected with what's going on across our Co-op.

Category

Food