Montage of Co-op Membership cards

Would you like the chance to win one of ten prizes of a £500 Co-op Electrical voucher? Do you know some friends and family (or anyone else) who you think would like to become a member? If the answer to both of these is yes, read on…

From today until 20 August, we’re trying out a new member referral scheme for all colleague members. In your online Membership account simply click on the link at the top of the page and then send your unique link to others who you think could be members. If they then join us via that unique link (and by ’join us’ we mean that they pay their £1 and fully register online by the 20 August) then you will receive one entry to a prize draw to win one of the £500 Co-op Electrical vouchers. And better still, your new member will also receive a £2 coupon too.

There’s no limit to the number of new members you can sign up this way – the more you get to join us, the more entries you’ll get into the draw (though you can only win one prize!). All the details and T&Cs etc can be found through your Membership account.

Why we’re doing this

This trial for colleague members is to test our systems and processes, with the plan to roll this referral scheme out to all members in the future (let’s face it, who better to attract new members than those who are already enjoying the benefits and believe in our Co-op). We won’t be running £500 prize draws for everyone though – that’s just for colleagues as a way of saying thank you for testing this and reaching more new members.

This complements the amazing work that colleagues have already done in getting us over a million new members this year. But we also want to go beyond existing customers who’ve become members, we want to reach out to new people who may not have traded with us before and attract them to see what our Co-op has to offer. We think this is one way of doing that.

Give us your feedback

As it’s a trial just for colleague members (non-colleague members won’t see any of this on their account) we’d like to get your feedback on what you think. The best way to give feedback is to email the team direct at membership.product@coopdigital.co.uk. Tell us about your experience of using this referral link, but also give us your thoughts on how we might use this for wider member referrals? Otherwise, you can use the normal ‘give feedback’ link at the bottom of the website.

So, what are you waiting for… get logged on and start sharing your link.

Note: if you are not yet a colleague member, please visit https://membership.coop.co.uk/colleague-registration to see information on joining.

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About Kevin Ferneyhough

I am a Colleague Communications Manager at the Co-op - writing stories, creating events and supporting teams to help all colleagues keep connected with what's going on across our Co-op.

Category

Digital, Join us, Membership