Funeralcare’s first ever rainbow hearse dazzled the crowds when it was unveiled at this weekend’s Brighton Pride.
The rainbow hearse – one of only a handful in the country – is the latest addition to Funeralcare’s growing fleet of specialist hearses, including a Land Rover, a 1933 Austin and a Buddhist-themed hearse.
The colourful hearse was a request from a member of the community in Brighton, but is now in demand across the country, as people want to personalise funerals for LGBT+ friends and relatives.
It’s also another way we as a business can show our commitment to equality and diversity. As well as having an award winning LGBT+ network (Respect), we’re now showing our support in local communities too.
The shift away from sombre send-offs is also happening more and more, as data from Funeralcare shows that:
- two thirds (66%) of adults say that funerals are becoming more of a celebration of life
- almost half (47%) of UK adults would like their own funeral to be conducted as a celebration
- almost a quarter (23%) of Britons say they want to make their last journey in a personalised vehicle
Martin Baker, Head of Central Operations, said:
“If a request is possible to do and there’s a demand for it, our funeral directors and arrangers will do their utmost to make it happen.
“At Co-op Funeralcare we always listen to our clients’ wishes which is why we’ve introduced the rainbow hearse to our fleet. We’re hoping it gives more families the unique and memorable send-off their loved one would’ve wanted.’’
The new vehicle is available now and can be delivered to any location within the UK as part of one of our funerals.