We’ve just launched our new and improved chilled Meal Deal for 2 and we’re talking to customers about it in our Food Autumn marketing campaign. Charlie Cropper, Assistant Campaign Manager, in the Integrated Campaigns team tells us why we’re committed to making buying British more affordable, and gives us a behind the scenes look at the campaign and new TV ad.
Over to Charlie:
“I’ve been working in the Integrated Campaigns team for nearly a year now and I’ve been involved in the British campaign from the start of its journey earlier this year. This is a fantastic commitment for the Co-op and it’s been great to play a part in it! It’s my job to work with the Campaign Manager, delivering the campaign across many channels and working closely with all the marketing teams to make sure we have a fully integrated approach for our communications. Attending photography and TV shoots is an exciting part of the process to be involved in; it’s when you start to see the campaign come to life.
As you know, from May this year we’ve been committed to sourcing all of our fresh meat from British farms. This not only supports our farmers but the communities around them, which is something we can be really proud of. Our Autumn campaign launches today and builds on our British Summer campaign, showcasing that Co-op is committed to making buying British more affordable. We’re showing this through our new ‘Meal Deal for two’ offer, which includes a main with 100% British meat and two sides, all for £6. Each week we’ll hero one of the meals available in the offer, including Gammon & Pineapple, Chicken Mini Roast and BBQ ribs (my personal favourite!) all with a choice of delicious sides.
Our Point Of Sale team have done a fantastic job of making sure the Meal Deal offer stands out for customers with new signage at the front of our stores. Look out for our press advertising, which’ll run in newspapers weekly, and see how we’ve brought these to life across our social media channels. Each week we’ll email our Members to tell them about the various meals available in the offer, reminding them that they’ll earn 5% back for them and 1% for their local cause when they pick up the Meal Deal.
We’ve worked closely with teams across Co-op Food, including Commercial and Trading. It’s really important that we all work together to get the offer right for our customers.
It has been very rewarding to see first-hand the difference that buying British makes. I’ve been lucky to meet many of our farmers and see what a positive effect this has had on them and the communities that surround them. One of these farms features in our new TV advert, on screens from today so check it out here!”