Steve Murrells being asked questions by Ed Powell

Ed Powell, who is our link to the Co-operative Movement in the UK, put some of the questions you asked about our role in the Movement to our CEO, Steve Murrells.

Questions ranged from using more co-operatives as suppliers, how we educate people more about what a co-operative is and whether we’d look at disrupting the housing market. Steve also gives us his thoughts on what it means for us to help lead the Movement.

[Note: We know videos can’t be viewed in store. You can find this video, and more, from your own device by searching ‘Co-op colleagues’ on YouTube, or you can read the transcript.]

Thank you for all your questions – we focused on the ones that were asked the most.

Join the conversation! 6 Comments

  1. Everyone should watch the “first follower” video Steve mentions, think it’s from a TED talk, really shows the power of people, you don’t need to be the mad person dancing away on his own to start, but with momentum the impact is amazing

  2. There’s another version of that video with a relevant commentary:

    “… let’s watch a movement happen, start to finish, in under 3 minutes, and dissect some lessons:

    A leader needs the guts to stand alone and look ridiculous. But what he’s doing is so simple, it’s almost instructional. This is key. You must be easy to follow!

    Now comes the first follower with a crucial role: he publicly shows everyone how to follow. Notice the leader embraces him as an equal, so it’s not about the leader anymore – it’s about them, plural. Notice he’s calling to his friends to join in. It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire.

    The 2nd follower is a turning point: it’s proof the first has done well. Now it’s not a lone nut, and it’s not two nuts. Three is a crowd and a crowd is news.

    A movement must be public. Make sure outsiders see more than just the leader. Everyone needs to see the followers, because new followers emulate followers – not the leader.

    Now here come 2 more, then 3 more. Now we’ve got momentum. This is the tipping point! Now we’ve got a movement!

    As more people jump in, it’s no longer risky. If they were on the fence before, there’s no reason not to join now. They won’t be ridiculed, they won’t stand out, and they will be part of the in-crowd, if they hurry. Over the next minute you’ll see the rest who prefer to be part of the crowd, because eventually they’d be ridiculed for not joining.

    And ladies and gentlemen that is how a movement is made! Let’s recap what we learned:

    If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.

    Be public. Be easy to follow!

    But the biggest lesson here – did you catch it?

    Leadership is over-glorified.

    Yes it started with the shirtless guy, and he’ll get all the credit, but you saw what really happened:

    It was the first follower that transformed a lone nut into a leader.

    There is no movement without the first follower.

    We’re told we all need to be leaders, but that would be really ineffective.

    The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

    When you find a lone nut doing something great, have the guts to be the first person to stand up and join in….. “

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About Kevin Ferneyhough

I am a Colleague Communications Manager at the Co-op - writing stories, creating events and supporting teams to help all colleagues keep connected with what's going on across our Co-op.

Category

CEO message, Co-operative movement