Over 3,100 members had their say, and now our first member designed wine has hit the shelves. Described as clean and refreshing with delicate citrus aromas and crisp green apple on the palate, our Californian ‘Pioneer Pinot Grigio’ is now available nationwide at £6.99 a bottle.
The design kicked off in March with members voting for which grape they wanted to see on our shelves. Then we asked for name suggestions followed by putting a number of these to the vote. 60 members then sampled the wine and gave tasting notes with the final stage being the invitation to send in label designs, with the final one again being chosen by a vote.
So if you’ve been involved at any stage make sure that you buy a bottle and tell your friends that this is the wine that you helped design. And if you weren’t involved, then buy a bottle anyway and see what your fellow members came up with.
Let your colleagues know what you think of the wine in the comments below.