Silver Choir and KYSO tell us what it was like to be part of the action.

The Silver Choir was created to combat loneliness in the older community. Sharon, Leader of the choir, said: “I really feel the choir brings people together, and it’s been a great source of friends for many people.”

Sharon was really excited to be part of our Christmas ad: “I was so excited, I was actually a little bit shocked. I never imagined I’d be doing something like this,” she added.

Hear more from Sharon and other members of the choir here:

NOTE: we know you can’t access YouTube in store, but you’ll be able watch all the videos in this article if you head to this site on any personal device.

KYSO was set up to provide purpose and inspiration to young people in Moss Side, Manchester. Kemoy, KYSO’s Founder and CEO, said: “KYSO is so important in the community. It was created to smash those stereotypes and be a diverse group where everyone is welcome.”

Olivia, KYSO’s Deputy Leader, added: “The Co-op Christmas advert was something else, it was one of my highlights of the year. When we first met the Sliver Choir it was amazing, they taught me how to waltz, we taught them how to pop. It was a really unusual but amazing collaboration. Everyone got up, everyone was dancing. They didn’t care what age they were or anything.”

Watch below to hear more from Kemoy and Olivia:

Keep your eyes peeled

Our musical groups will be popping up on your TV screens from tonight to sing the well-known music from the Crystal Maze, Countdown, Gogglebox and the Snowman, just before they air.

It’s Christmas carolling with a difference. The short ads also feature our delicious mince pies, clementines, salted caramel truffles and Irresistible artist’s chocolates, showing how food and music really do bring people together. Take a look:

Here’s when you can catch them on TV.

Love our take on Blur’s classic song, Tender?

Great news. You can download it on your personal device via or directly from Spotify, Deezer, iTunes or Amazon Music.

Just search ‘Project Pioneer – Tender’. By buying and downloading the track you’ll be helping to support the Co-op Foundation, who are currently running ‘Belong’, a UK-wide programme to help young people beat loneliness. ‘Belong’ aims to strengthen local youth services that provide vital support and wants to break down the stigma about youth loneliness.