In August 2017, Co-op Insurance turned 150 and we marked the occasion in style. As well as celebrating with colleagues from across the business, we wanted to bring the celebrations to our customers too. Making sure we reward loyalty, and customers and members who renew with us is an important part of our purpose of championing a better way of doing business for you and your communities. So reaching our 150 year milestone seemed the perfect opportunity to bring an extra special reward to our longest serving customer.
Brenda took out her first car insurance policy with Co-op Insurance in September 1953, meaning she has been a customer for a staggering 64 years. Our second longest serving customer has 56 years’ service so is still eight years behind Brenda.
Andrew Archibald, Head of Customer and Member Experience, and Ellis German from Communications went to surprise Brenda at her home, to talk to her about her time as a Co-op Insurance customer and present her with a bouquet of flowers to recognise her loyalty.
Brenda told Andrew and Ellis about her long standing relationship with the Co-op, which went right back through her family from her grandmother, who had a silver commemorative plaque for being a member of the Royal Arsenal Co-operative Society for 50 years – an item which Brenda still proudly owns. To her mother, who always bought food from the Co-op and her father who used to get measured up for suits in the days when there were tailors in Co-op stores.
Like her family before her, Brenda is a loyal customer of the Co-op and still shops at her local Food store. She was delighted to be visited and was incredibly proud to be awarded the accolade of ‘Longest Serving Customer’ saying:
Even as a child the Co-op was a big part of my life and I know my parents would have been thrilled to know that I have been recognised by a movement so dear to their hearts.
Her experience with Co-op Insurance has always been a positive one. Back in 1994 her car was stolen and the great customer service she received along with a quick resolution to her claim encouraged her to stay with us long term.
We hope Brenda continues to be a proud advocate of the Co-op for years to come.