Today we’ve announced a £50m price investment to cut the cost of everyday food.
Some products have been lowered in price by over 40% and, on average, more than 600 products now cost 14%* less.
Co-op fruit, vegetables, bread, fresh meat and ready meals, as well as household brand names have been trimmed, helping our customers save almost £120 a year on their food bills**.
Over 50 varieties of fruit, vegetables and salad items*** are cheaper. Fairtrade bananas are down 16p to 79p, a whole cucumber has been chopped down 18% in price to 45p, baby plum tomatoes cost 77p – down 22p – and a lettuce is 15% cheaper.
Ready meals and pizzas have been sliced in price. A cheese and tomato pizza has dropped almost a third to 55p while 29 of our Co-op ready meals cost almost 25% less. These include Co-op Sweet And Sour Chicken With Egg Fried Rice and Co-op Chicken Korma And Pilau Rice, which can be bought for £2.75 each, down from £3.59****.
Jo Whitfield, Co-op Food CEO, said:
“Many shoppers feel the pinch after Christmas and we are committed to offering our customers value for money and cutting prices to make household budgets go further.
We are the most visited food retailer on the high street but competition is tight and we want to keep attracting shoppers through the door. Big discounts across fresh food makes it easier for customers to shop healthier as well as fill their cupboards and these price cuts are part of our strategy to make Co-op the UK’s number one convenience retailer.
We have the ambition for our stores to be at the heart of local life, bringing communities together and offering our members and customers great quality products when and where they need them.”
We’re the only major supermarket to sell 100% fresh British beef, lamb, chicken and pork and use only British meat in our chilled products, from ready-meals to sandwiches and pork pies*****. British produced goods are among those with big savings on price, including beef mince down 50p to £1.89, honey roast ham down from £2 to £1.59 and bacon trimmed by 30p to £2.09.
To help make sure our customers know about this great news, we’re supporting the investment with a marketing campaign including TV, print, radio and digital advertising.
Our new TV ad will be launching on Channel 4 tonight at around 9.30pm in the ad break of ‘Kiri’. Check it out here:
NOTE FOR OUR STORE COLLEAGUES: We know you can’t watch videos in store, but if you visit this site (colleaguestories.coop.co.uk) or youtube.com/TheCooperativeFood on your personal device you can watch them there.
Here’s a transcript of the TV advert: Price Cuts TV Ad Transcript
*The average price cut of 14% is the average across all 640 products included in the price investment
1 product has a 50% price cut
8 products have a price cut of 40% or more
45 products with price cut of 30% or more
152 products with price cut of 20% or more
**Based on purchasing each of the following items each week, Co-op shoppers could save £119 a year
Warburtons Toastie Loaf – 40p saving. WAS £1.45 NOW £1.05
Co-op British Medium Free Range Eggs 6s. 4p saving WAS £0.99 NOW £0.95
Co-op British Mince Beef – 50p saving WAS £2.39 NOW £1.89
Co-op British Chicken Breast Fillets – 20p saving WAS £3.79 NOW £3.59
McCain Straight Cut Home Chips 900g – 34p saving. WAS £2.29 NOW £1.95
Co-op FT Bananas – 16p saving WAS 95p NOW 79p
Co-op British Honey Roast Ham – 41p saving WAS £2.00 NOW £1.59
Co-op Mixed Peppers 3s – 24p saving WAS £1.19 NOW £0.95
***Co-op Fairtrade bananas WAS 95p NOW 79p, Co-op whole cucumber WAS 55p NOW 45p, 250g baby plum tomatoes WAS 99p NOW 77p, Iceberg Lettuce WAS 54p NOW 46p.
****6.5 inch 104g Cheese and Tomato Pizza WAS 79 NOW 55p, Co-op Sweet And Sour Chicken With Egg Fried Rice 450G and Co-op Chicken Korma And Pilau Rice 450G WAS £3.59 NOW £2.75
*****Excludes continental meats