I’m excited to reveal that Co-op Food is part of the biggest ever product placement venture that Coronation Street has ever undertaken.
This world famous street houses the world’s longest running TV soap opera. With over 9,300 episodes, it first aired on 9 December 1960, and it has an amazing average 8 million viewers.
Some of you who are fans will have noticed Co-op popping up in episodes since November, with famous residents unpacking delicious food from their blue Co-op bags, and there’s more to come.
The famous Rovers Return has always been part of the fabric of the street, and with the exciting expansion of the Coronation Street set, a Weatherfield Co-op Food store will soon be seen on our screens. Coronation Street characters have often headed off to this new area of the set to Weatherfield’s Co-op, but the cameras never followed them. But that’s all set to change.
Weatherfield’s Co-op is having a refit and will start to appear in episodes from spring 2018. You’ll see our store, our bags, and non-speaking artists walking around in Co-op uniform going about their daily business.
So why are we doing this?
We believe the Co-op and Coronation Street have a lot in common. We’re both iconic British brands, who’ve played a massive part in British history, and we both have our roots in the North of England. We both have community spirit embedded in everything we do, so we think it’s only right that we should serve one of the most famous communities in the UK.
It really is a fantastic opportunity to reach an audience of millions in new and different ways. It’ll raise the profile of our brand and of Co-op Membership.
We’re working on a host of exciting things with Coronation Street for our Food partnership and I can’t wait to share the details with you soon. We’re really keen to get our colleagues involved too. Look out for brilliant competitions with money can’t buy prizes. Watch this space!
Co-op Food CEO
Got a Coronation Street story to share?
We’d love to hear your Coronation Street colleague stories and connections. Have you ever appeared in or worked on the soap? Do you share a name with one of the famous characters? Do you live or work on Coronation Street?
If you have an interesting story to share and would like to feature in our colleague magazine ‘Let’s talk about food’ email us: firstname.lastname@example.org