In the past, mealtime meant sitting around the table with our loved ones and eating our way through three courses. Today, dinner is one course lasting 21 minutes, the table has been replaced by the sofa, and we’re likely to be eating solo.
We’ve just surveyed families across Britain to get a better understanding of our dining habits, and the results show a big shift in when we eat and how. 59% of us think sharing meals has decreased compared to other generations, with 57% of families no longer eating together each night.
Though we set the scene a bit differently, we still value eating together as a way of sharing. Our research also showed eating together is still really important to us, as a way to share, laugh and connect with those close to us.
We believe everyone deserves to eat great meals in great company. And we need your help and insight so we can inspire people across Britain to come together through food.
Making time for tea (or dinner)
We might all have different names for it, but we can all agree that having proper, sit-down evening meals isn’t always easy. We’re busier than ever, and our routines are so varied that finding time to prepare and share a meal together can often be a struggle.
While busy schedules are stopping us eating together, for almost half (49%) of the people we surveyed, having a meal at home or a family member’s house is important and 47% want to be able to spend more time sharing these experiences.
But having limited time doesn’t have to stand in the way – in fact it’s the perfect opportunity to make dinner a fun experience.
You can cook meals that come to life at the table, minimising prep time and giving you more to enjoy with loved ones. Think about fajitas. The different elements are quick to rustle up in the kitchen, because the magic happens at the table. And with ingredients like our 100% British chicken, they’re a local choice too. Finding a few key recipes you can rely on and make throughout the week could make a big difference. Try taking a look at ours for inspiration.
Getting stuck in and having fun with food is a great way to get closer to each other. Fajitas are also a great way to show our personalities – our filling and sealing techniques say a lot about us. How do you make them? Are you messy or neat? Do you pile your fillings up or carefully lay them into the tortilla? And when it’s is ready to seal – are you a roller or a folder?
Breakfast like a king, lunch like a prince, dine like a pauper
That’s how the saying goes. But how much does this apply to real life? According to the survey, dinner is the most popular meal for families (43%), followed by breakfast (24%) and then lunch (16%).
Our new tv ad shows just how much fun you can have over a fry-up, and you can watch it below. Why not come together to cook a proper cooked breakfast with some of our 100% British bacon?
Taking those few extra minutes to eat together, sharing your plans for the day and laughing about how you like your eggs, is what we call starting the day right. Do you eat breakfast with your family? What makes the ultimate cooked breakfast?
You are how you eat
We think every meal is as an opportunity to get together and share great food, and we’re here to help you make the most of them. We’ve got plenty more ideas for making mealtimes the best times for you and your loved ones, so stay tuned.
In the meantime, we want to hear your thoughts. What does a meal mean to you? Which one is most important? Do you get the chance to eat together with your nearest and dearest? What are your recipes for success?
NOTE FOR OUR STORE COLLEAGUES: We know you can’t watch videos in store, but if you visit this site (colleaguestories.coop.co.uk) or youtube.com/TheCooperativeFood on your personal device you can watch them there.
Here’s a transcript of the advert.