Since we announced we’re part of Coronation Street’s biggest ever product placement venture we’ve been busy working on the ‘refit’ of our Weatherfield store.
It’s part of a new area of the Coronation Street set, Victoria Street, that ITV revealed to the media at an event last week.
We’re delighted with how it looks and are excited to see our store on screen for the first time in episodes from spring. In fact, to celebrate our new shop, we’ll be having a special ‘ribbon cutting’ at Weatherfield’s Co-op in April.
Alasdair Fowle, Co-op Partnerships and Events Manager, said:
“Just like a refit in real life, there have been teams from across Co-op working together to make this store a reality including Format, Range, Space, Merchandising, Community, Marketing, PR and our Delicious Food team to name but a few!
Despite the store only being 3 metres deep we’ve worked with ITV to dress it with over 60 products, including our amazing, new Food to Go packaging, to create the illusion of it being a real full-size store on camera. We’re all really excited and looking forward to seeing the store become a regular part of the show.”
If you’d like to know more about the story behind Weatherfield’s Co-op, look out for May’s edition of our Food colleagues’ magazine ‘Let’s talk about food’ for an exclusive behind the scenes look at how we created the store and the ‘ribbon cutting’.
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