Taking our 100% British fresh meat commitment even further, from July we’ll be the first UK-wide retailer to source all our own brand fresh pork, bacon, sausages, gammon and ham from outdoor-bred pigs on RSPCA assured farms. This commitment applied to our standard and premium range products.
This means that the pigs in our supply chain will be born outside and raised in well-ventilated, spacious straw barns to strict RSPCA welfare standards.
Giving our move their support, George Eustice, Minister of State at the Department for Environment, Food and Rural Affairs (Defra), said: “There is growing consumer interest in food provenance, animal welfare and the way food is produced and I welcome the decision of the Co-op to embrace that by switching to outdoor bred pigs.”
Also Tracey Jones, Director of Food Business at Compassion in World Farming said: “We wholeheartedly congratulate the Co-op for making this move to higher welfare pig production across both their standard and premium own brand products. By doing so they are not only addressing key issues such as confinement and the need to provide pigs with a stimulating environment, but they are making higher welfare the norm and meeting their customers’ expectations.”
This is another example of our difference to build a stronger Co-op as part of our ambition.