Thanks to an exclusive partnership with Live Nation, we’re going to be the first UK food retailer to have a store at four major summer music festivals.
Download, Latitude, Reading and Leeds festivals will all welcome us into their grounds for the first time. The deal will see us build and run a 6,000 square foot shop at each of the four festivals to cater for hundreds of thousands of festival goers. Each store will stock a wide range of items, including food, water, beer and wine, toiletries including medicines and, to cover all eventualities, both sun cream and rain ponchos!
Don’t miss the May edition of our Food colleagues’ magazine ‘Let’s talk about food’ for your chance to enter our colleague competition to win a pair of VIP weekend camping tickets for Latitude.
Our festival stores will be open from 7am until 1am, stock over two hundred essential products and will be re-stocked each day. The Co-op will be located in the campsite area of each festival to make it easy to visit and stock up.
Amanda Jennings, Director of Marketing Communications, Co-op said:
“This industry first deal puts Co-op at the heart of festival communities this summer. It shows our ambition to reach out to new and younger customers, providing essential and quality products. Co-op is all about being close to the customer and it doesn’t get much closer than being right outside your tent.”
We’ll be supporting the partnership with a digital and social media campaign, alongside PR and experiential activities.
With lots of famous faces on site, who knows who might be spotted popping into their local Co-op!
But of course we won’t be able to do this without our colleagues. If representing Co-op and working in our festival stores sounds like music to your ears, then we could have the dream job for you. Co-op colleagues will soon be able to apply to work as part of a team in a pop-up store at one of the four festivals. Between shifts you’ll also be able to enjoy the live music and soak up the festival atmosphere. We’ll tell you more about this amazing opportunity and how to apply soon.