Today our biggest ever survey into death, dying and bereavement goes live. Please go to coop.co.uk/survey and fill it in.
By doing this you’ll help us understand what stops people from talking about such an important subject.
And you’ll also have the chance of winning some great prizes.
As Steve Murrells said in our Stronger Co-op, Stronger Communities ambition, we’re the market leader in funerals but we want to lead the market.
This survey will help us lead the way on tackling the taboos surrounding death, and encourage the nation to talk more openly.
If more people had open conversations about dying it would help our loved ones do the right thing when the time comes.
Supported by a number of national charities linked to death and later life, we’re aiming to reach tens of thousands of people across the UK and encourage social change in the way we deal with, and talk about, death.
So please fill it in and pass the link on to your family and friends: coop.co.uk/survey