Our Co-op Irresistible Hereford Beef Burger has come out on top in a blind taste test of premium beef burgers in Which? Magazine. We’re the only brand to be rated a ‘Best Buy’ scoring an impressive 82%.
Ahead of this weekend’s bank holiday and the potential for a national barbeque frenzy, Which? set up the blind taste-test across nine supermarket premium own-brand fresh beef burgers. They had a panel of testers, made up of celebrated butchers and chefs, taste a selection of the industry’s best burger offerings.
They commended on our Co-op Irresistible Hereford Beef Burger’s juiciness appearance, and great beefy taste.
Mark Birchall, Barbeque Buyer at Co-op told us
“As a team, we’re really proud of our Irresistible Hereford Beef Burgers and delighted with the Which? ‘Best Buy’ rating. We look forward to being the destination for burgers and hope to see all the communities we serve enjoy many barbeques this bank holiday weekend.”
As the sun’s expected to shine this weekend, we’re expecting to sell over two million sausages and half a million beef burgers this weekend alone. Try our Co-op Irresistible Hereford Beef Burgers as the centre piece of your barbeque.