The team in Funeral and Life Planning celebrated the last privately named funeral home at Pontypool, Wales being given Co-op signage this week. Colleagues in Pontypool are so proud of their rebrand.
We’ve invested £15m in making sure people know these funeral homes are owned and run by the Co-op. In May 2016, 240 of our funeral homes in England, Scotland and Wales were privately named. We’ve already seen improved business performance across the homes we’ve rebranded since we started.
It’s important that we’re transparent with our clients and members, and that our funeral homes are instantly recognisable. In many cases we’ve kept the private name alongside the Co-op branding, so we don’t lose the local connections they’ve worked so hard to build. It also gives our clients the peace of mind that the products and services they provide have the strength and endorsement of the Co-op brand.
Now that the rebrand is complete, these homes can really benefit from the national Co-op advertising campaigns and promotions, including our recent Guaranteed to Beat offer. It also enables colleagues in these branches to have a more inclusive role within One Co-op.
Estates Strategy and Planning Manager