With Halloween only a couple of weeks away, the excitement is already building. It’s a time of scary movies, apple bobbing, carving your best (or worst) pumpkin and trick or treating dressed in your favourite bed sheet!
However you spend it, Halloween’s a time of community fun. And we’re making that the focus of our TV ad this year. We’re showing that when you share devilishly delicious food during these fun moments, Halloween is better together.
And it doesn’t stop there. Our ad takes place on a playing field managed by Effingham Village Recreation Trust in Surrey, one of our local causes. Plus our stars of the ad are players from Bookham Colts FC, a youth football club from the area who regularly use the facilities.
You’ll see proud zombie parents using Co-op food to demonstrate not only football tactics, but how when members buy Co-op Halloween snacks, 1% goes towards good causes like Effingham.
So without further ado, huddle round with a bag of Co-op Mallow Bones or Pumpkin Spiced Brownies, and enjoy a sneak peak before the ad debuts tonight during the break of The Chase at 5.45pm. Keep your eyes peeled for spider-dog!
Or here’s a transcript, if you’d prefer.
Campaign Manager, Marketing Communications