This week sees the launch of our brand new ready meals range which I’ve been working on since September last year.
Ready meals are such an important part of our convenience offer – customers are looking for something quick, easy and tasty – and that’s even more important as the nights start to draw in.
And as well as fantastic quality and taste, we’ve given the ranges a brand new look and feel – all part of our journey to making all our packaging widely recyclable (no more black plastic!).
Pan Asian trends
We’ve captured the rise in popularity of Pan Asian cuisine by creating a delicious range of microwaveable meals such as Green Thai Chicken Curry, Katsu Chicken and Butternut squash and Coconut Curry. These dishes, available in selected stores, deliver a real fresh taste, with authentic details such as sticky jasmine rice, charred chicken thigh meat, fish sauce and lime juice.
Revisiting the classics
There’s a real trend for traditional dishes right now, so we’ve re-worked our Irresistible range. We’ve re-visited some of the dishes that our customers love the most to make sure we’re doing the classics absolutely brilliantly.
For example our Lasagne Al Forno is based on a traditional recipe from Bologna and we’ve used authentic techniques and ingredients such as a slow-cooked ragu to create a lasagne packed full of flavour.
In our Vintage Cheddar Macaroni Cheese we’ve used four different cheeses for a really indulgent flavour and Italian chifferi pasta that’s perfect for absorbing the rich cheese sauce.
And a firm favourite, our Cottage Pie, is packed full of British ingredients with a restaurant-style piped mash for a super crunchy topping.
I’m really excited that we’re trialling a meal deal in some stores too (which we’ll look to roll out further if successful) – here’s a list of the stores. Customers will be able to pick up an Irresistible Main + Side + Dessert for just £8 which I think is great value.
I’m so proud of all our new delicious dishes, from revamped classics to exciting new flavours, perfect for quick and easy meals this autumn. I hope you enjoy the range!