So that we can focus on our health and wellbeing venture, we’ve decided not to pursue local.co.uk further (the online marketplace we have been trialling since September). We always said that our new ventures would work in an ‘agile’ way (which means we try things, get feedback, and iterate on it based on evidence). That’s what’s happened with local.co.uk. We built it, tested it with colleagues, members and customers and made it better based on the things we were learning.
Over the past few weeks we’ve been planning our strategy for 2019 and the years ahead. We’ve been looking at where we’re spending our money and what we want to prioritise to get there. We’ve recently invested a lot in creating a repeat prescription service. And the decision has been made to solely focus on that and healthcare services that complement that.
We’ve spoken with our sellers on local.co.uk, and we’re keeping it open for new orders until 12th November. We’ll still provide support as any customer orders are finished and delivered.
Health and wellbeing progress
It’s getting exciting now, and very real for us before we launch our repeat prescription service in spring 2019. We’ve been recruiting pharmacists to work with us, and are sorting out the logistics for taking orders from, and delivering to, our customers.
One of our goals with our new service is to make sure that, similar to our Food strategy, it’s convenient for customers. Managing repeat prescriptions through Dimec is a huge part of that. But we also want to make collecting the prescription as easy as possible too. So we’re looking at a secure and easy way for customers to pick up their prescription alongside their shopping in store that’s also safe for, and doesn’t impact, colleagues.
Lots still to do, but the early user research is encouraging. We think we can make a real difference in this market and reach a whole new group of customers for Co-op.
Co-op Ventures Director