We did a trial at the start of the year after 98% of store colleagues told us they wanted to keep the radio, with the majority (88%) also feeling it needed to be better.

Our old service was broadcast via satellite, meaning our content was one-size fits all, and feedback from colleagues told us our adverts and songs could be quite repetitive. But now we’ve gone digital we can broadcast locally and really get closer to what our customers and members care about.

We can play bespoke messages by store, meaning we can talk about new product development, local deals and ranges, communities and local causes. We can also feature community and colleague call-outs and talk about local events.

Truly local

Our new shows are hosted by regional presenters in Scotland, England and Wales, with songs by regional artists, giving our radio a more local feel. And we can record daily to help us stay fresh and relevant; whether that be in conversations about food trends and ethics, or Fairtrade and local causes.

It’s been great to hear how colleagues have been interacting with the new radio on social media. We’ve seen loads of examples of colleagues using #CoopRadio to shout about the great work going on in communities, and to share their favourite products!

We saw our sales and customer satisfaction scores increase in the stores who helped us trial the new radio, so I’m really excited to see it making its way to all stores.

You can hear more from the colleagues who were involved in the trial below or you can read the transcript.

Caroline Beesley
Head of Digital Comms, Food

Join the conversation! 11 Comments

  1. What happened to Dan and Lindsey? They were more natural in the way they spoke to us. I am not enjoying the made up stories about their pet dog.

  2. we all thought co op radio was an absolutely a brilliant improvement on the previous diatribe……. now we are all bored to tears of hearing the same songs day in day out. please vary it up a bit

  3. Was there anything ‘celebratory’ about the briadcasting on Saturday last? If there was, I certainly didn’t hear it. I thought Celebratiin Day would have been a great opportunity to play appropriate tunes.

  4. I’ve been in the same store for just over a year now, and none of my team have ever really commented on the radio. For the last few weeks however several of my team members have made a point of asking me if ‘something has happened’ to the radio as the mix of songs has massively improved. I’ve even caught a few singing along, great for morale, and increasing customer interactions. My only build would be that we sometimes have adverts playing for items that we don’t stock. Is it possible, in future, to have these tailored to a basic store range so that we’re not promoting products that we can’t purchase in our store.

  5. Why is it when I am working a shift I can hear the same song 3 times in as many hours! Is the music on a random loop with pre-recorded links from presenters? If it were ‘live’ surely a presenter would know the same stuff is being repeatedly played or is Co-op radio getting a perk from so many repeated plays? It does your head in!
    Customers have commented on the music being stuck in a time warp at times, some of the seventies stuff is dire. Customers seem to make more positive comments when there is a fault and the radio is off air, saying can we keep it that way!

  6. They took out coop radio for very some strange reason , so now have to endure repeated songs , which most of the time don’t have on . Can someone tell me why it’s been removed?

  7. We need some more upto date music or even more upbeat music.

  8. Love the new coop radio keep up good work and good music

  9. Wish they would get it to work all we seem to have is songs no presenters and since they have fitted it the TV screen on shop floor has not worked and anything on WIFI in store is on a go slow
    Has been reported but still 6 weeks later no one has bben near

  10. I’ve not heard the horrific car crash “its all so quiet” or Baz Luhrman’s daily comedy song “sunscreen” on the new radio. Which is a good thing for sure. One of my customers once asked “do you play this music to scare folk off?” Anyway, the new playlist is clearly different, but I can’t help thinking its still mainly the cheaper music we’re playing (10 year old stuff). Can we remove all traces of Alesha Dixon from the radio? She really can’t sing yet I still hear her daily, usually the same song. I shop in Lidl and Farmfoods and its surprising how lack of music isn’t actually noticed there. Nobody’s bothered. The problem with instore music is its impossible to please everybody, but we need to do a better job of playing better variety. Even with the “double decade” and name that hit (or whatever) the playlist every day still seems the same. And every shift I have a giggle to myself about which song is played twice. There’s always one.

  11. This sounds great! How do we access the station so as to let them know all the great things we are doing in Stevenage?
    Geraldine Strohm
    Member Pioneer

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