During November we concentrated on celebrating the amazing £19m payout to local causes through our Local Community Fund, which is one of the reasons why our Christmas ad didn’t air as early as our competitors.

In fact, a recent survey found that 86% of shoppers think brands spend too much on festive campaigns, and 61% would prefer to see budgets scaled back in the lead up to Christmas, in favour of giving back to local communities.

It’s almost time for our Christmas TV ad to make its small screen debut tomorrow night during the break of the X Factor final, and I think we’re onto a winner.

It starts with a group of friends tucking into our tasty Baking Camembert, Irresistible Spiced Salted Caramel & Rum Mince Pies and award winning Irresistible Apricot & Cranberry Topped Pork Pie, while discussing when Christmas really starts for each of them.

They talk about whether it’s Christmas when you start listening to festive songs, when the cat knocks over the Christmas tree, when you taste your first mince pie, or when your favourite Christmassy film is on TV. Die Hard, anyone? You decide!

Whenever it starts for you, we’re showing that when you share delicious Co-op food during these moments in the lead up to the big day, Christmas is better together:

It doesn’t stop there, as well as our 30 second ad airing tomorrow, there’ll be another two 10 second ads airing next week, showcasing our award winning Chorizo & Pancetta Posh Pigs in Blankets and Irresistible White Christmas Snow Globe.

There’ll also be loads to see on social, outdoor displays and in the press. Plus we’ve got an exciting nationwide cinema partnership where we’re bringing people together to watch the number one Christmas film voted for by our members – Elf!

Rebecca Duffy
Campaign Manager, Marketing Communications

 

Join the conversation! 14 Comments

  1. who are the actors in the 2018 Christmas advert?

    Reply
  2. Hi will we have enough of the mince pies that are on the tv ad

    Reply
    • Hi Andrew
      our mince pies have been selling amazingly well and early volumes were way above forecast and hence the dip in supply. We’ve been working with the supplier to bring some out of the freezers early so are confident we now have enough stock to last us through the season.

      Reply
  3. would be nice to see some of this community money at grass roots level as I’m spending my own money to support my local charities now as all money has been stopped for nearly 2 years

    Reply
      • I think your missing my point , when you get involved with smaller charities on a regular basses and go to events and have nothing to take for a raffle or a prize draw as we can’t afford £20 to make a hamper up that’s the grass roots community . I’m no way knocking the community fund but 2 years ago in one year I helped raise over 65k on events I was involved with , this year 25k , I make up hampers and prizes from money to support these charities but can’t help them all and have had to say sorry to the majority, sometimes instead of looking at the bigger picture you need to look at the smaller picture

        Reply
        • I get what you’re saying but isn’t that part of fundraising? Spending your own dosh here or there? We did a hamper raffle this year in my team and we all contributed to the £80-£100 worth of goods that it contained out of our own pockets.
          It does sound like you’re doing a lot of fundraising and that’s great, so not feasible to keep spending your own monies all the time; but you could get colleagues to contribute and even local businesses. We managed to wrangle some great prizes from local firms a couple of years back, such as tea for 2 etc.

          Reply
  4. Will there be enough ‘snow globes’ to go round. Only a few selected stores received them last year in very limited numbers and these were snapped up by store staff! Hopefully there’ll be enough to go round this year.

    Reply
    • Hi Guy
      we have definitely learnt from last years ‘snow globe’ volume issues and so over 2200 stores will be receiving this years Globe dessert and volumes have been more than doubled. We also have the contingency line of the frozen meringue dessert which is also amazing!

      Reply
  5. Looks great but will we see enough of these products in store this year? Smashing chocolate dome was a PR disaster last year after winning on Phillip Schofields show not one was seen in any Northampton store.
    Looking forward to selling and trying all these fantastic products.

    Reply
    • Hi Stephen
      over 2200 stores should be receiving this years Globe dessert and forecasts are over double the volumes of 2017 so we are planning that there should be stock to go round.
      We also know that Philip Schofield wont be featuring any desserts as part of his annual food programme although always great to get positive PR for our delicious products.

      Reply
      • Thanks so much for taking the time to reply, Really looking forward to seeing the products.

        Reply
        • Hi Andrew
          our mince pies have been selling amazingly well and early volumes were way above forecast and hence the dip in supply. We’ve been working with the supplier to bring some out of the freezers early so are confident we now have enough stock to last us through the season.

          Reply

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