We’re delighted to have teamed up with Veg Power and ITV for a campaign to inspire youngsters across the UK to eat more vegetables.
With 80% of British youngsters not eating enough it’s not an easy task, so Veg Power and ITV have created a fun and exciting TV advert about a veg invasion. The idea is that adults have been trying to keep the veg invasion at bay, but they can’t do it anymore, they need help. The only way the veg can be beaten is to #EatThemToDefeatThem.
Cathryn Higgs, Head of Food Policy, Co-op said: “Helping Co-op customers and their families to enjoy healthy diets is really important to us. We’ve been a long-term supporter of the Food Foundation’s campaign to get youngsters to eat more vegetables and it’s exciting to be part of Veg Power. The advert is a brilliant, fun and entertaining twist on why you should eat more veg”.
We’ll be using our Co-op difference by backing Veg Power with promotions across our stores and website as well as involving 2,000 children who attend 10 primary schools within the Co-op Academies Trust. We always aim to offer healthy choices to customers, with a range of vegetables, which are always British when they are in season, and products containing vegetable portions, available across our stores.
Cathryn added: “The advert turns on its head the conventional message about why we should eat more vegetables. It’s engaging and uses humour to encourage us to fight back against veg by eating more of them. The message is simple, ‘Vegetables, you’re going down!’”.
Click here to see the advert.
For more information, visit the Veg Power website.