Valentine’s Day (Thursday 14 February), is a welcome and intimate occasion in these dark and cold winter months to have a cosy celebration with our loved ones and people closest to us.  For many, including me, it’s also an excuse to indulge after the big January detox! I’ve worked passionately behind the scenes to make sure our Valentine’s offer doesn’t disappoint.

Thinking differently

I thought customers’ expectations around Valentine’s didn’t change much year-on-year. So, to make sure we’re bang-on trend this year, I worked with our Foodology Team to understand what the market’s doing and what people expect from us.

It was time well spent because it made me think a little differently. We’ve embraced the idea of ‘first love’ in our products, which hones-in on the fun, youthful vibe around Valentine’s – that’s friendly rather than romantic. This means more bold lava reds and the pinkest pink colours! And to capture true romance, we’ve got a more sophisticated offer to showcase intricate detail and soft alluring colours.

Serve up a little romance

Our £8 Valentine’s meal deal for two includes a main and two sides, or a main, a side and a desert. It’s a romantic medley with our 100% British Irresistible Herefordshire Rump Twin Pack Steak, and our Irresistible Asparagus and Tenderstem Broccoli Medley, or Irresistible Chips.

If you pick the dessert option, relax and take time to enjoy our sumptuous twin pack Irresistible Melt in the Middle Chocolate Puddings. In some of our shops you’ll find our twin pack Irresistible Belgian Chocolate Cup Cakes, £2 – indulgent chocolate cupcakes with a hidden dulce de leche saucy centre. I’m a bit biased because I developed them but I think I’ll manage two!

I’m single at the minute (#violins), but fear not, I’ll still be celebrating Valentine’s Day with friends. I’ll subtly hint that we pop into our local Co-op and bag the meal deal. I’m vegi so I’ll switch to our delicious Mac and Cheese which is in the deal too.

Gifting galore

If you’re looking to treat your other half in style, we’ve got the perfect partnership of our award winning Prosecco and the Lindt Lindor Cornet Box for just £10. We also have £1 treats that won’t break the bank like our Chocolate Lolly Pops – little bears holding hearts, perfect to say thanks to someone special.

Last year we were the first retailer to only stock 100% Fairtrade roses in our bouquets when sourcing from Africa. And once again, to be sure your blooms have been fairly produced, look out for our bouquet of Fairtrade African Roses for £10, in store from Tuesday 12 February.  We’ve also got 100 bunches to give away – tag a colleague on Facebook and tell us why they deserve them for the chance to treat them to a bunch #TheCoopWay

Anna Rickard
Senior Developer, Delicious Food Team

How will you celebrate Valentine’s Day? We’d love to hear your culinary plans for the perfect romantic evening with your partner, or time with the people you care about.
Also check out of latest edition of Co-op Food magazine which inspires our customers to celebrate Valentine’s Day with us.

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