I’m really passionate about the quality and provenance of food, and they’re both things our customers and members tell us they care about too. It’s part of my job to find great, locally sourced products we think our customers will love, and last week I got to spend some time with a number of our Welsh suppliers at the Welsh Supplier Awards.

It was a great opportunity to celebrate some of the amazing work they do, showcasing their creativity, sustainability and commitment to supporting their local communities. I wanted to share just a few with you.

Boss Brewery in collaboration with Henllan Bakery

This is a beautiful story of how two suppliers joined together to help with the global epidemic of food waste. Boss Brewing, based in Swansea, created a craft beer using surplus fresh bread from Henllan Bakery from Denbigh, which would’ve otherwise gone to waste. Instead of the bread going to landfill, it meant that these grains – primarily wheat – could be enjoyed.

Princes Gate Water

Princes Gate Water was founded by two brothers, David and Glyn Jones, over 23 years ago. Believing in sustainable business, Princes Gate have invested millions in renewable energy for their production line. Not only that, but they use at least 50% recycled plastic and 40% recycled glass in their new bottles.


Dunbia, founded in 1976, source and manufacture beef, lamb and pork products for retail, commercial and food service markets locally and around the world. One of Dunbia’s ambitions is to be Europe’s most sustainable meat company, and with their help, we’ve already achieved our 2020 target of 80% fully recyclable packaging in mince.

Stories like these make me incredibly proud of the part we’ve played to put Welsh products firmly on the map, where they belong.

Simon Dryell
Category Trading Manager for Local Sourcing and World Foods