I’m sure you’ve seen the TV news about the devastation caused by Cyclone Idai over the last few days. It may be the worst weather-related disaster to hit the southern hemisphere in modern history.

As we have in the past, we’re supporting the appeal that has been launched by the Disasters Emergency Committee (DEC) in response to this unfolding humanitarian crisis.

The cyclone cut a devastating path through Mozambique, Malawi and neighbouring Zimbabwe. The United Nations estimates that more than 2.6 million people have been affected and hundreds of thousands have been displaced across a vast region.

Strong winds and widespread flooding have ripped apart roads, bridges, houses, schools and health facilities. Although most river levels may have peaked, flooding remains severe and the full scale of the disaster has yet to become clear as search and rescue operations continue. Meanwhile, cholera cases have been reported and there’s a high risk of outbreaks of other waterborne diseases.

We’re currently working closely with The One Foundation to direct some of the funds generated through the sales of our own brand water to help survivors.

Please help by donating whatever you can to the DEC appeal.

  • Text ‘GIFT’ to 70000 to give £5* (*texts cost £5 and the whole £5 will go to the DEC Cyclone Idai Appeal. You must be 16 or over and please ask the bill payers permission. For full terms and conditions and more information go to http://www.dec.org.uk)
  • Or to donate any other amount, go to their website

Please share these details, and give whatever you can.

Steve Murrells
Chief Executive, Co-op