By Alison Jones, Customer Director
Together, we do amazing things at the Co-op, things that make a difference at home and abroad. This weekend we started talking to our customers and members about those Co-op differences in a new way, so they know when they choose Co-op, it does good.
We launched our new branding as well as our three amazing new ads at our AGM on Saturday. If you haven’t seen them yet, you can click on the images below that will take you through to each of our adverts and the stories behind them.
We want people to know that whenever (and wherever) they shop with the Co-op, it does good
I’m so excited that we’re starting to showcase the brilliant things we do, helping our customers understand that we’re more than just the shop at the end of their street or the funeral home they go to when they need us.
These adverts and our other customer communication, really bring to life the connection between our Co-op products and our communities as well as helping customers to see the Co-op as a whole.
Now, whenever you see an ad, a billboard, POS, an email or a leaflet for any part of the Co-op business, you should be able to recognise it immediately as coming from us.
The start of a new conversation
We’ll start to talk more about what makes us different, our support of communities and our amazing products and services.
Our new end-line that will feature in the majority of our customer communication will sum up what we stand for.
Making a difference to local communities. Encouraging co-operation. Helping people do their bit to bring about great change.
Co-op – It’s what we do.