By Jo Whitfield, Chief Executive Officer, Retail
Last night I had the pleasure of attending the Grocer Gold awards and I’m delighted to announce that we were named The Grocer of the Year!
It’s the first time in our history that we’ve taken home this award and we’re thrilled. It recognises all the hard work that all our colleagues have invested in our business and the progress we’re making on getting closer to our customers; from our work with Nisa and Franchise, to our festival pop-up shops and our partnership with Coronation Street.
Our commitment to things like Fairtrade and British – along with our work to reduce plastic and food waste – really set us apart from the other retailers in the running, too.
We celebrate our 175th birthday this year and, even though the role of a grocer has changed over the years, being named grocer of the year shows we’re doing right by our customers and communities. It’s really heart-warming.
We’re on a roll
Our amazing products have been recognised, too. Our Hereford Sirloin Steak and delicious Irresistible Sparkling Rose were both awarded Summer Best Buys by Which? I’ve definitely got my eye on a bottle of the pink fizz for when BBQ season officially kicks in!
We also scooped two trophies at the prestigious HIM awards, which are really special because they’re decided by shoppers.
HIM interviewed 20,000 customers at 1,200 stores to get their views on a range of areas, and this year they awarded us the The Shoppers’ Favourite Convenience Retailer for Fresh Foods, and The Shoppers’ Favourite Managed Convenience Retailer.
The judges said we won the fresh foods award for the quality of our fresh fruit, vegetables, meat, fish and bakery, as well as our competitive prices. The Managed Convenience prize was thanks to our availability, ease of shop, range of products and the quality of our fresh produce.
Keep up the good work, everyone! We’re getting noticed for all the right reasons.