By Adam Taylor, Trade Planning Manager
I work in the Customer team here at Co-op. It’s my job to plan out the key moments for customers throughout the year, so we can make sure we’re offering them the products they want, exactly when they want them.
I think we’d all agree that, along with the warm weather, our amazing pizza and beer deal was one of the highlights of our record-breaking summer last year.
We sold over 500,000 deals during the World Cup, meaning we sold 183 pizzas for every minute of football played which, if laid out side by side, would cover the surface area of 17 football pitches. Mind. Blown.
I’m so happy we’ve decided to bring the deal back again this year. Our customers said they loved it and our store colleagues have told me the same when I’ve been out and about.
We’ve done things a bit differently this time though. Our customers in England and Wales said they wanted an alcohol-free alternative, so we’ve included Coca Cola in the deal.
And people in Scotland and Wales didn’t realise they could buy Budweiser in the deal, because it was merchandised away from the pizzas in the Beers, Wines and Spirits area, so we’re signposting it really clearly for them this year.
We’ve got more really exciting Super Savers coming up soon, so stay tuned!
£10.60 if sold individually. Offer valid when you buy 2 x chilled Thin & Crispy Pizzas (choose from Margherita Pizza 325g or Double Pepperoni Pizza 339g) AND 1 x Budweiser 4x300ml pack in one transaction. Offer valid until 06.08.19. Varieties as stocked, subject to availability. Please drink responsibly. See in participating stores for details.