By Gemma Gray, Product Developer
I’m so proud of our Irresistible ice creams. It’s always really exciting to develop a new concept and see it transform from an initial idea into a real product on our shelves.
We are always trying to create fun and exciting new products for our customers. Whilst our Irresistible range of our ice cream is super indulgent, we wanted to take it a step further and create a product which has more happening – to cram as much flavour and texture into the tub as we could. We ended up with a really creamy and indulgent ice cream, with praline almonds, a salted caramel liquid sauce and a crunchy cookie topping. What more could you want?
The cows that provide the milk for this ice cream are lucky enough to live in the lush Cornish countryside. Their milk is collected from a 25 mile radius of the dairy and then churned into double cream that makes our ice cream so rich and velvety, before being mixed, pasteurised, homogenised and aged for at least four hours to give it the perfect texture. Making it totally worthy of our Irresistible label.
What’s really is unique is the added surprise of a cookie top. It’s stamped with ‘Irresistible’ and placed on top of the ice cream by hand to make it just that little bit extra special.
We sometimes have great ideas which come together well in our test kitchens, but when you move them into the factory, it presents a whole new set of challenges. We discovered that when the tubs get flipped over as they go through production, the cookie was sinking into the ice cream. After a bit of thinking and testing, we found the solution; a layer of white chocolate on top of the ice cream to stop it creeping over the top of the cookie. Problem solved!
I’ll be picking up a tub this Double Discount weekend, most likely to enjoy in front of the TV. I’d usually recommend something to accompany an ice cream, but to be honest I don’t think you’ll need anything with this one. At a push – but not if you’re on a health kick – I’d recommend a scoop on top of a warm chocolate brownie.