By Kevin Sargent, Senior Product Developer

We know people want to improve their diets and change their eating habits. That’s why we’ve developed GRO – which gives customers access to more plant-based choices, whether they’re following a vegan or vegetarian diet, or just looking to reduce the amount of meat they eat.

The range has been carefully crafted to provide customers with a mix of vibrant dishes alongside meat replacement products to suit any type of diet and eating habits.

Take our Incredible Burger for instance. It’s a thick and juicy vegan patty that has a meaty texture, giving you the sensation of eating a classic burger.

Or you might enjoy our Chilli Con Nachos, which is a spicy soya and bean chilli with green jalapenos and a wild rice mix – packed full of flavour and spice! It even comes with nachos to sprinkle on top for a bit of crunch.

You’ll even find some of our current vegan classics re-branded, such as our Falafel and Humous Wrap and Vegetable Fingers.

GRO range

We recognise the importance of having a strong plant-based range, and GRO is perfectly suited to the increasing number of flexitarians and meat reducers. To maximise the appeal, everything in the range is completely vegan, making it even easier for customers to get their hands on delicious plant-based products. I hope you love the range as much as I do, my personal favourites are Porcini Ravioli and the Kashmiri Spicy Pizza.

Breige Donaghy, Director of Delicious Food

If you’re taking part in Veganuary, or if you just fancy tickling your taste buds, why not give GRO a go. We plan to continue GRO-ing the range in the future with more exciting products in development.

Don’t forget to let us know what you’ve tried, what you think of the range and what plant-based products you’d like to see in the future via Yammer, Social or in the comments below.

You can also get involved and celebrate the launch of our new GRO brand with your friends and family via Social Hub, so log in and share the great news today!

Join the conversation! 9 Comments

  1. Just tried the Chick’n & Stuffin’ sandwich. Its fantastic, give one a try!

  2. Are there any coops local around Manchester/Bolton have the vegan gro hot food?

  3. Looks great and keen to try it – will there be any stock coming into the 1AS store?

  4. I have never tried a Vegan product before. I purchased the Chickn & Stuffing sandwhich last week – absolutely loved it! Great work.

  5. Tried a Vegan pizza and Chilli Con Nachos over the weekend; excellent! My only disappointment was that there wasn’t more of the range available in stores local to me. Just a few items, I’m assuming that’ll steadily increase…

  6. Love the packaging! Easy for customers to spot. Hoping there’s a range of protein, not just soya based

  7. Love the different look and feel to this range – it’s really fresh and vibrant. Will look great on shelf. Well done to everyone involved

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