By Greg Hutchison, Director of Membership and Personalisation

As well as celebrating excellence, innovation and best practice in the loyalty industry, the Loyalty Magazine Awards also recognise the achievements of businesses who are excelling and achieving the extraordinary.

I’m so pleased to share with you that Co-op, and our CEO Steve Murrells, were crowned with top honours at a virtual awards ceremony yesterday, taking home Industry Personality and Organisation of the Year 2020.

When putting forward the nomination of Steve Murrells and the Co-op Group, one of the judging panel said:

We’ve all talked about how ‘loyalty’ is slowly being redefined, becoming more emotional, more community orientated and addressing environmental concerns.

I think we’re going back to some quite old fashioned and quite beautiful ideas; of communities, of like-minded people joining and acting together for their mutual benefit and of consumers benefiting from their loyalty.”

Accepting the award in front of hundreds at the online awards ceremony, Steve added:

It’s fantastic for us to be recognised in this way because it re-enforces my view that we’re delivering on the things our members expect of us.

But this isn’t my award. This award is a credit to the amazing day-in day-out efforts of 60,000 Co-op colleagues, and our four million plus members, many of whom have stepped up to the plate in these difficult times.  I’m so proud to lead these colleagues and members who believe in a different way of doing business.”