By Paul Evans, Product Development Manager
Getting behind the wheel is a rite of passage for many, with over one million 17-25-year olds taking their driving tests annually. Our latest report ‘Beyond the Box’ is the most in-depth study conducted into driving behaviours. By taking part, approx 28,000 UK motorists gave their views and opinions including over 24,000 of Co-op’s young drivers sharing their driving experiences.
When it came to car insurance, the report showed that three in five of these young drivers look to take on a telematics-based device, also known as a black box. These are used to measure driving behaviours when motorists are out on the roads, rewarding or penalising them based on how they drive.
Whilst we should all drive in line with the law, the findings of the report told a different story and some of the statistics were really sad to read:
- over half of young drivers feel pressured by other motorists
- a quarter admitted to feeling physically feel unsafe when driving due to the actions of others
- three fifths of young drivers will be involved in a road traffic collision, yet for many they’ll be found to not be at fault
- almost a quarter of experience anxiety on the road due to the actions of other road users
In 2011, Co-op Insurance pioneered the use of telematics for Young Drivers, and continuing to build on that history, we now want to raise awareness of the issues they’re facing out on the roads. As a direct response to the findings of the report, we’re launching a nationwide pilot of a pioneering new concept, the T-plate.
Backed by road safety charity Brake and RED driving school, this is a new solution designed to help young drivers feel safer on the road. The plate looks similar to an ‘L’ or a ‘P’ plate and will indicate to other road users that the vehicle is fitted with a black box and so the driver will be driving safely, to the speed limit and in line with the law – something that every driver should do, regardless of the type of insurance cover they have.
As part of the survey, we asked if people would be willing to take part in a pilot and 300 young drivers accepted so they’ll be receiving their T-plates soon. We hope these are the solution to the issues highlighted in our report, and if successful we can look to rollout further.
Watch this video to find out more and let us know your thoughts in the comments below.