By Steve Murrells, Co-op CEO and Matt Atkinson, Chief Membership Officer

As we face a second wave of the pandemic, there are no doubt even more challenging times ahead for our business and the communities we serve. But with that comes a massive opportunity for our Co-op to help fix what we know is broken, and demonstrate that there is a better way.

When the crisis broke, we acted fast. We helped make sure food banks stayed stocked, bereaved families could afford to say their best goodbye and local causes in communities hardest-hit by the impact of the virus could keep up their critical work.

And, earlier this month, we unveiled a set of bold commitments to help us tackle the deep-rooted racism and inequality in our society, kickstarting a real shift in the way we lead and do business.  

We’re showing that co-operation isn’t just for times of crisis. If we truly want to create a fairer world, it needs to be something that we live and breathe day in day out. And now is our time.

So today, we’re calling for a new era of co-operation with changes to Co-op Membership.

We’re doubling the amount our members give to communities

Our communities need our support now more than ever. So, every time members buy Co-op branded products in our food stores, 2p for every £1 will go to community causes.

And £2 for every £100 members spend on selected products and services in Co-op Legal Services and Funeralcare will go to communities, too.

We’ll use the money from members to:

  • Continue the work of our Local Community Fund to support thousands of grassroots local causes nationwide
  • Support our new Community Partnerships Fund, which will see us create lasting change on the big issues we care about – access to food, mental wellbeing support and education and employment opportunities for young people – in partnership with likeminded organisations

We’re rewarding members when they choose Co-op

Our members can now get even more from Co-op Membership in our food stores with exclusive member deals and personalised offers for money off the things they buy most, through the Co-op App. And they’ll now get 2p for every £1 back for themselves when buying Co-op branded products.

On top of all that, members also benefit from exclusive member prices and discounts in Co-op Legal Services, Funeralcare and Insurance.

We’re doubling the colleague member discount to 20% off in Co-op Food

We’ve always valued the hard work of all our colleagues, and we’re thrilled to share that  we’re doubling the discount we give our colleague members, with:

  • 20% off Co-op branded products in our food stores all year-round
  • 10% off other brands all year-round, which doubles to 20% on the Friday and Saturday after every payday

We’re improving the Co-op App

You can download the Co-op App on the App Store or Google Play to select weekly personalised offers for money off the things you buy most in our food stores, select a local cause to support, donate to the Community Partnerships Fund and explore opportunities to co-operate with others locally.

From today until Tuesday 20 October, we’re giving all members the chance to claim a *free bar of Irresistible Fairtrade Chocolate in any of our food stores by simply downloading the app and redeeming an exclusive offer.

We’ve also introduced a digital membership card, meaning you can self-scan your phone or blue card at the till, with the help of new customer facing scanners in all stores.  

If you’re not already a member, make sure you join as a colleague before downloading the Co-op App so you don’t miss out on your extra discounts.

Join us

Membership is at the heart of our business. It’s one of the many things that set us apart. And it’s never been a better – or more important – time to be a member of our Co-op.

Take our ‘Membership Evolution 2020’ module in MyLearning, for a more detailed breakdown of Co-op Membership in each of our businesses, including the extra discounts and benefits you get as a colleague member.

Become a colleague member if you aren’t one already. And encourage your customers, clients, friends and family members to join us via the Co-op App.

*Limited stock available on special membership pricing. When it’s gone, it’s gone.

Join the conversation! 7 Comments

  1. […] has highlighted the inequalities at large in society. That’s why earlier this month we changed Co-op Membership and doubled the amount we give to communities when our members choose […]

    Reply
  2. Appreciated and feeling appreciated 👏🏼

    Reply
  3. […] Last week we showed our ever-growing commitment to supporting communities across the UK with some exciting changes to Co-op Membership.  […]

    Reply
  4. Brilliant news.
    Q: Is there a way to request a permanent divert of the benefit I earn when shopping into the community fund? For me its benefit enough to get 20% off the product so would be nice to give more if able.

    Reply
    • Heya Pauline, you can log in to your membership account at membership.coop.co.uk to donate your personal reward. The team are also adding the donate functionality to the Co-op App, so you can do it on the go 🙂

      Reply
  5. Great job, Co-Op. This is the kind of thing that inspires me.

    Reply

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CEO message, Co-operating for a fairer world, Community, Food, Membership