By Jo Whitfield, CEO Food Retail

Today is an exciting and proud moment for us at Co-op. Honest Value, our new value brand, is now available in stores. This new brand has been developed and launched in a unique way, and I’m delighted it’s now available for our customers and members to buy. 

Honest Value offers great prices while maintaining our strong Co-op standards. This means that every product in the brand stays true to our Co-op values which include, 100% British Protein, Fairtrade, Cruelty Free, maintaining our recycling commitments and more.

As Ali mentioned last week, Honest Value is an important part of our investments into price and value. Giving customers easy access to good value products with great standards, is going to be a huge benefit to communities right now and in the future. 

To bring this project together, over 100 incredible colleagues from across the business worked collaboratively and used their skills and expertise to create this amazing new brand. I wanted to say a massive thank you to everyone – since I can’t do this in person, I filmed a short video instead.

If you fancy being a Co-op Influencer, there’s some great content uploaded to the Social Hub that you can share now and celebrate the launch of these amazing new products. 

If you fancy trying anything from the range, I’d love to know what you think. I’m very excited and proud of what we have accomplished with Honest Value, and I hope you are too.

Thank you