By Helen Riley, Local Engagement Marketing Manager
Last week, we released our Co-op Christmas advert which was about spreading Christmas cheer with our communities. As part of doing our bit for communities, we also want to thank the amazing people across the UK who’ve gone out of their way to support communities this year. So, we’re also spreading little acts of Christmas spirit.
We’re giving stores £100 to spend on Co-op goodies, treats and products to share with members of their community along with a Co-op Christmas card. Because what’s a better way to say thank you than with chocolate and mince pies?
There are plenty of reasons to spread some joy and thanks this Christmas. We’ve been working closely with community groups and individuals who’ve been supporting access to food, wellbeing and education and employment throughout the pandemic. People have been picking up medicine, shopping for those isolating and have been mobilising coronavirus response groups. And there are many people who might not have anyone at all, so sharing some Christmas spirit to those who might be lonely is just as important.
Best of all, everyone can get involved. Our Member Pioneers are our community connectors and will be working closely with our store, logistics and Funeralcare colleagues to share these little acts.
If you’re getting involved, remember to wear your favourite Christmas hat or jumper and share your donations on Twitter and Yammer using #ItsWhatWeDo. We’d love to hear how you’re connecting with your communities and about the people you are sharing your little acts with. But please don’t take or share any pictures of your recipients. And please remember to follow the coronavirus guidance too which includes using sanitiser and wearing a face covering to help you and our communities stay safe. If you have any questions or want to know more, please refer to the colleague guide here.
I hope you all enjoy connecting with your communities and help share some Christmas joy.