By Hannah Tuck, Member Pioneer for Godmanchester and Huntingdon
Being at the heart of your local community often means you know best how to connect and engage with customers, members and clients at a local level. Excitingly, Local Hub has now launched for Member Pioneers, Funeralcare colleagues and Academies (coming soon to Food colleagues), and with it brings a new way to produce personalised and localised collateral.
Want to advertise some fundraising you’re organising for our charity partnerships? Maybe share a newsletter from your funeral home? Or are you a Member Pioneer who wants to connect closer to your communities? Local Hub can help.
It’s a new way everyone can create wonderful Co-op branded materials. From posters to newsletters and profiles, all the templates are completely Co-op branded and are instantly recognisable for our customers and clients.
Before Local Hub, when I started my role as a Member Pioneer, I created a poster that introduced myself and my role in the community. Although this was engaging and served its purpose, I felt that it wasn’t as professional as it could be. Local Hub has enabled me to create personalised, professional, glossy and consistent posters that really get the message across in the Co-op way with official branding.
I’ve used these on our store community board, colleague information boards in store, depot and Funeral Care, Town information boards and introducing myself to local causes and members of my local community forum group.
It’s been a fantastic way to reach as many people as possible and let them know who you are and how to contact you. I have stickers with my name and the area I cover too! I use these to stick to any donations, hampers, prizes, cards and letters. This has been really helpful to emphasize the Co-op brand and my role as community connector; building on my engagements and network.
Sometimes it’s a personal touch that can go a long way. I’ve had WhatsApp, Facebook and Twitter messages as well as emails from people letting me know they’ve seen my posters, helping me make new connections! Being a part of the pilot group of Member Pioneers to trial and test the Hub was a real privilege.
Once I had created and placed my order, it was delivered to my address quickly and the quality of the materials was great. I’m excited to see more ways in which we can use these valuable resources across the business. Don’t miss out. It really does make a difference. And if you’re a Food colleague and want to get your hands-on Local Hub, it’s coming to you soon in April.
I’d encourage everyone to share some examples of the creative you’ve been making on Yammer using #LocalHub and show each other how we can better connect to our communities together.