By Katie Pauline, Community Partnerships Fund Adviser 

Supporting mental wellbeing is a big part of our vision of ‘Co-operating for a Fairer World’. 1 in 4 of us experience a mental health problem in any given year and the pandemic is having an impact with 60% of adults and 68% of young people reporting their mental health has got worse. That’s why we’re raising £8m to bring communities together to improve mental wellbeing. 

We asked you to unleash your inner superhero and fundraise for Mind, SAMH (Scottish Association of Mental Health) and Inspire to fund new mental wellbeing services across the UK during May and you totally blew the doors off! 

Over £450,000 was raised by colleagues across food stores, depots, funeral homes and offices. We saw: 

Kerry Jarr (Store Manager, South Darenth) took her fundraising to new heights by skydiving to raise funds.  

Gravesend Funeralcare popped on their shoes and walked miles for Mind raising £135. 

Co-op Rannoch Road (below) in Perth hosted a superhero fun day with a very popular tombola and a sponsored cycle from Perth to Dundee during Mental Health Awareness Week. 

Tony Vogel (Funeral Director, Longfield) strapped on his boots and headed for the three peaks to help raise funds for the partnership. 

Lyme Regis Store went full superhero and thanks to Batman, Wonderwoman, Supergirl and more, over £3,000 was raised. 

In Cornwallcolleagues from Funeralcare and Food have teamed up for Coast to Coast – even riding a horse to get those pennies in.  

Colleagues at Market Harborough embraced the fundraising theme too and went full superhero. 

Cardinal Depot got competitive in May to raise £65 for Mind. Below is Anthony Perry, winner of the LLOP Driving competition.  

Inclusion leads in CEO4 took steps to be more inclusive about our partnership, sharing how it’s bringing local communities together to improve mental wellbeing. 

Even my own team, Community and Shared Value, got involved by letting our alter-egos take over a Teams call to raise funds. 

Bringing communities together to improve mental wellbeing 

Thanks to all of you, £5.5m has been raised so far, with pilot services already being run in communities across the UK showing the important role played by the community in building resilience and mental wellbeing, with more to rollout this summer. We’re particularly looking at services to support bereavement and young people. You can hear more from our current services here

Supporting yours and others mental wellbeing 

Looking after our own mental wellbeing is important. There’s so much support available for colleagues; from counselling with our provider Lifeworks available 24/7, to GP services via our partner Smart Health for you and your family, to Gympass our physical health and wellbeing platform – find out more here

Even a small improvement to your wellbeing can help you better manage your mental wellbeing. Things like connecting with others, exercising and learning new things. Download our ‘Be Kind to Your Mind’ guide for ways to support your own and others mental wellbeing at

We know that helping and supporting others can have a positive impact on your own wellbeing.  As lockdown eases you can also find things to do and groups in your area to support your wellbeing at

Join the conversation! 2 Comments

  1. Great stories. So important to support in this area. Very proud.

  2. Our colleagues have and continue to do us proud with all these incredible stories – thanks everyone! Really making a different

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