Earlier this year, Co-op Insurance was invited to be part of an incredibly special competition alongside our partner, Neighbourhood Watch.
The charity has a long-standing relationship with film giant Universal Pictures and to celebrate the release of the new epic adventure film The Croods 2: A New Age, we teamed up to offer school children across the country the opportunity to design their own dream treehouse.
Judges were wowed by the design submitted by eight-year-old Lottie Brown, from York, who was crowned the overall winner.
Judges named Lottie the winner because of her imaginative and inclusive design, which features a hotel for bugs, ‘kindness rocks,’ and interactive games for children to enjoy.
This month, Lottie saw her stunning treehouse design come to life at the Nottinghamshire Wildlife Trust’s Idle Valley Nature reserve, where she was invited to cut the ribbon and was the first person to play on the treehouse with her best friend, Millie.
The PR team attended and made sure that Lottie had a memorable day and was treated like a movie star!
The day began with Lottie being led down a red carpet wearing a blindfold for the big reveal.
Universal gave the girls stacks of fluffy Croods merchandise to take home, and she even received a personal congratulatory message from the film’s director, Joel Crawford.
The Croods 2: A New Age has community at its core, telling the story of two families uniting and realising that life is better when people support each other, embrace their differences, and forge a future together. In their first meeting, the Croods are astounded, not only by the fact they are not the only family in existence, but by the incredible treehouse in which the Betterman’s live.
Lottie’s impressive treehouse is there to be enjoyed by visitors to Idle Valley Nature Reserve and the local community for many years to come. At the Co-op, community lies at the heart of everything we stand for, and it was such a pleasure to be involved in this project alongside Neighbourhood Watch, the Wildlife Trust and of course The Croods!
We remain in close contact with Lottie’s mum, and after the special day she messaged the PR team to say that every time she’s asked about the day and the treehouse she bursts into (happy) tears.
Working closely with our partners we have made a little girl’s dream become a reality. Not only that, but the treehouse will benefit children in the local community and those visiting the nature reserve for a long time. It was an incredibly exciting and special project to be part of #itswhatwedo.