By Paddy Mills, West Didsbury Store Manager
I’m really excited to share our brand new TV advert with you, and it’s all about becoming a Co-op member. I’m proud to say that it was filmed in our West Didsbury store in Manchester, where I’m the Store Manager, and you can catch me making a cameo appearance at about 19 seconds in!
It was great to have my store selected as the filming location. It was a much bigger production than I first thought but there was plenty of opportunity to work with colleagues and the production company to make sure everything ran smoothly.
On the day, our store was closed to customers for the morning whilst filming was taking place. However, when the shots of the doors were being captured, one customer did manage to enter, do some shopping and use the self-scan tills – everyone thought he was an extra in the background scenes!
My team do a brilliant job of speaking to customers about membership even setting up a table at the front of the store to stop and chat to people. The new TV ad brings to life the benefits of Co-op membership, showing the weekly offers you get and the support you can give to your local community by just being a member and shopping at Co-op. It also busts the myth that you have to spend a lot to benefit from being a Co-op member.
It’ll be on TV from 15 September to 30 October. It’s the perfect timing because we’ve also got a fantastic offer for new members running for the next three weeks. All new members who join via the Co-op App between Wednesday 15 September and Tuesday 5 October will receive a digital offer for *£5 off when they spend £15 or more in our food stores.
If you’d like to share the TV ad on your social media, you can find lots of assets on Social Hub. Besides the TV ad, the campaign will run across lots of other marketing channels including Digital, Social, In-store POS, on Coop.co.uk and Local Marketing.
If you know anyone who isn’t yet a Co-op Member, now’s the perfect time to ask them to join! The £5 off £15 offer is also available to colleagues who aren’t yet members, so, if you’re not already a colleague member make sure you register online before Tuesday 5 October to be eligible.
To redeem the offer, members need to activate it online or via the app and scan their membership card as part of a transaction worth at least £15, excluding alcohol. The same rules apply for colleague members, but your basket needs to total at least £15 after your colleague member discount has been applied.
Once the offer’s been activated, members have until Sunday 17 October to use it. And until Sunday 26 September, existing members get double their usual discount in digital offers via the Co-op App and online, excluding alcohol.
*terms and conditions and exclusions apply