By Lynn Aldred, Junior Buyer

Taste and Tell is back next week and to help celebrate our partnership with Keeling’s, we’re offering all colleagues one free bag of our Co-op Fairtrade Baby Plum Tomatoes 250G.

Why choose Fairtrade?

Simply by choosing Fairtrade, you’re changing lives across the world and helping to protect our amazing planet. 

Fairtrade supports farmers by ensuring they receive a fair price for the products they produce so that they can improve their livelihoods and are better able to face climate challenges and protect the environment. For example, Keeling’s use warm geothermal spring water to heat their green houses at night. This water is then left to cool and used to water the plants of the day meaning all surplus water is recycled.

How can you get involved? 

Well, first of all, I’d love you to try the product. This exclusive offer will be available from Monday 1 November to Tuesday 9 November and will be uploaded onto every colleague’s membership card*. All you need to do is pick up a pack of Co-op Fairtrade Baby Plum Tomatoes 250G in store, scan it at the till and scan your membership cards. The cost of the tomatoes will be automatically deducted**. Strictly one pack per colleague. 

After that, if you like the tomatoes, please spread the word and tell your family and friends to help support Fairtrade. We’ve created a Fairtrade Campaigning Resource webpage that’ll provide you with all the tools you need as well as our website for more information on our long-standing commitment to Fairtrade and this blog which details everything you need to know about Fairtrade.

*If you’re not already a member you can sign up here in order to be eligible for the next Taste and Tell event. Once you’ve signed up, notify the membership team of your colleague number in order to become a colleague member.

**If you have any issues redeeming this offer, please email